Brand Logo talk page

Previous discussion: revision 125

A while ago the Foswiki Association Board has asked me to (continue to) work on the logo. I would like to present you now the latest iterations. With your votes I will finish the winning version (and use your feedback to make refinements). Hopefully we can finish this process soon (and before my holidays).

So I would like to set the deadline on Saturday 23 June, 2012.

Brand

Foswiki is an open source project, a community effort, a product used in professional environments, a tool with great flexibility and potential, used by various kinds of users. People rely on it to manage their knowledge assets for a long time, to coordinate and exchange information etc, listing the activities users do on a wiki site.

Keywords: activity, collaboration, getting active, grouping up, projects, knowledge, sharing information.

For the logo design I have focussed on:
  • open (in the sense of open to people, inviting)
  • group/community (working together, or individual within a larger entity; enclosing but not closed)
  • extending outwards (as a community, or information)

Logo versions

These versions are still without logo type. You'll have to imagine the Foswiki name next to it.

logos-A.png

click to enlarge

logos-B.png

click to enlarge

logos-C.png

click to enlarge

logos-D.png

click to enlarge

logos-E.png

click to enlarge

Comments

to see them as (poorly converted and not tweaked) favicons, click on the html files

or see them all in one page in small

-- SvenDowideit - 03 Jun 2012

Votes

Your name First choice Second choice Remarks
Group A
E2
Forget B,C,D - they are "overdesigned"
A1
C3
 
E1
A1
A2 is too close to the wikiring logo. B and C lose sight of the "enclosing arms" idea that so appealed before. D3 is also ok, though a bit dark
E1
A1
D looks too complicated to me; imagine it as a small favicon.
C3
E1
but we have to talk about the colours wink
A1
A2
 
C3
A2
C3 might work even better if it the circles had "teeth" like gears. D1 and D2 make me think "download". I think D3 could work, if the diamond was white (which would imply a darker background and/or a thin border) and if the colours were additive. In general, I like the blue/green colouring they are "cool, growing" colours.
A2
C3
I was wondering what became of these smile
A2
C1
 
A
D3 - but upside-down smile
A - with no prescribed colours - f.o uses on colour set, the shipped product another, and users are allowed to customise
A2
C3
Basically agree with JozefMojzis; many of the other logos are way too 'busy' for my tastes.
A
C3
I really liked the uses in the examples: logo_color_sheme_1.png and logo_color_sheme_2.png.
kip2-foswiki-logo.png
kip-foswiki-logo.png
I came up with an icon that includes the name of the product.
A1
A3
 
A3
B2
Simple and printable in b/w
A3
C3
For me the rings represent the flow possible with foswiki much more than the D and E group.
But I also like the FW logo (I may be biased because I work in an company with a similar logo (http://www.bahn.de). I think the FW logo can be like a stamp saying "This was done by foswiki". Like David says below: There are many logos with circles around...
A group
None
Like a good logo it's simple and distinctive. The specific way it's contructed including colouring is not important. Indeed it allows alternate forms to be created over time to keep things fresh or take advantage of opportunities, while remaining essentially the same logo and maintaining an identity.
B2
A2
 
A3
C2
 
None
None
I tried, but did not find one to be better than the current FW logo. A may be problematic as it look like islamic crescents (no issue with the religion itself, but the meaning is confusing).
None
None
some are too similar to the WikiRing logo with regards to shape and/or color
A group
None
I like A1 for monochrome and A2 for colour. A3 is fine too
A2
 
 
D1
E2
Clearly I'm an outlier here. These logos give me the feel of collecting and disseminating information. There are WAY too many circle-based logos out there.
A group
A1
 
A group
B group
Colours should be revised. Not the best person to give feedback though (im a bit colour-blind)

-- ArthurClemens - 02 Jun 2012

  • kip-foswiki-logo.png:
    kip-foswiki-logo.png

  • kip2-foswiki-logo.png:
    kip2-foswiki-logo.png
-- KipLubliner - 05 Jun 2012

For what it's worth, as much as I'd be happy with the A series, Ohloh's logo is quite similar. Try http://www.fauxwiki.net/favicons/xico/a2.html vs http://www.ohloh.net/p/Foswiki

-- PaulHarvey - 13 Jun 2012

Summary of first choices:

Group A
7
A2
4
A1
3
A3
3
none
3
C3
2
E1
2
D1
1
B2
1

Summary of second choices:

C3
5
A1
3
A2
3
E2
2
A3
1
B group
1
B2
1
C1
1
C2
1
D3
1
E1
1

Summary of first choices, accumulated by group:

Group A
17
Group C
2
Group E
2
Group B
1
Group D
1

Summary of second choices, accumulated by group:

Group A
7
Group C
7
Group E
3
Group B
2
Group D
1

It is clear that Group A has the majority vote, and I will take that as a clear unambigious sign to develop the logo further into that direction.

A couple of remarks to take into account:
  • it must not be too similar to the Wikiring logo (check the colors, while staying away from tmwiki colors)
  • it must not be too similar to the Ohloh logo (the new owner Black Duck Software has chosen to bring the Ohloh logo close to their own logo: http://www.blackducksoftware.com/)

-- ArthurClemens - 23 Jun 2012

  • For some added brainstorming idea - circle and wiki works together:
    WikiLogo.png

  • variant 2:
    WikiLogo2.png

OFC, need more play with colors and circle-widths...

-- JozefMojzis - 16 Jul 2012

This is the end result:

foswiki-logo-final.png

The logo on a web page:

logo on page.png

click to enlarge

And the favicon:

favicon-f.png

-- ArthurClemens - 25 Sep 2012

Final logo in SVG vector format:

foswiki-logo-final.svg

-- AaronFuleki - 21 Jan 2014

Here's a vector one with some font improvements:

foswiki-logo-arial.svg

-- MichaelDaum - 21 Jan 2014

Either of those last two works for me. Nice work, chaps! One way to decide would be to have a look at a range of scaled sizes, from favicon up. The current logo bar is 231x46. foswiki-logo-arial.svg

-- CrawfordCurrie - 23 Jan 2014

I'll change fonts and adjust the green tint a bit more.

-- MichaelDaum - 19 Mar 2014

BasicForm edit

TopicClassification MarketingWork
Topic Summary Foswiki logo development
Interested Parties
Related Topics
Topic attachments
I Attachment Action Size Date Who Comment
Foswiki_fun.pngpng Foswiki_fun.png manage 27 K 14 Mar 2011 - 07:55 CrawfordCurrie A bit of fun
Foswiki_fun2.pngpng Foswiki_fun2.png manage 7 K 14 Mar 2011 - 08:25 CrawfordCurrie  
Foswiki_logo_2011-ico.pngpng Foswiki_logo_2011-ico.png manage 851 bytes 10 Jan 2011 - 13:11 ArthurClemens Foswiki logo 2011 favicon
Foswiki_logo_2011.icoico Foswiki_logo_2011.ico manage 318 bytes 02 Mar 2011 - 09:22 FranzJosefGigler favicon?
Foswiki_logo_2011.pngpng Foswiki_logo_2011.png manage 43 K 09 Jan 2011 - 18:33 ArthurClemens Foswiki logo 2011
Foswiki_logo_font.aiai Foswiki_logo_font.ai manage 1 MB 11 Jan 2011 - 20:25 ArthurClemens  
Foswiki_logo_font.svgsvg Foswiki_logo_font.svg manage 211 K 11 Jan 2011 - 20:27 ArthurClemens  
Foswiki_logo_horizontal.aiai Foswiki_logo_horizontal.ai manage 1 MB 11 Jan 2011 - 20:28 ArthurClemens  
Foswiki_logo_horizontal.svgsvg Foswiki_logo_horizontal.svg manage 3 K 11 Jan 2011 - 20:28 ArthurClemens  
Foswiki_logo_horizontal_300dpi.pngpng Foswiki_logo_horizontal_300dpi.png manage 26 K 11 Jan 2011 - 20:34 ArthurClemens  
Foswiki_logo_ico.pngpng Foswiki_logo_ico.png manage 851 bytes 11 Jan 2011 - 20:28 ArthurClemens  
Foswiki_logo_mark.aiai Foswiki_logo_mark.ai manage 1 MB 11 Jan 2011 - 20:30 ArthurClemens  
Foswiki_logo_mark.svgsvg Foswiki_logo_mark.svg manage 1 K 11 Jan 2011 - 20:30 ArthurClemens  
Foswiki_logo_mark_300dpi.pngpng Foswiki_logo_mark_300dpi.png manage 23 K 11 Jan 2011 - 20:29 ArthurClemens  
Foswiki_logo_rainbow.pngpng Foswiki_logo_rainbow.png manage 9 K 14 Mar 2011 - 14:37 CrawfordCurrie  
Foswiki_logo_rainbow_simple.pngpng Foswiki_logo_rainbow_simple.png manage 4 K 14 Mar 2011 - 14:40 CrawfordCurrie  
Foswiki_logo_scaryl.pngpng Foswiki_logo_scaryl.png manage 1 K 14 Mar 2011 - 16:08 CrawfordCurrie  
Foswiki_logo_vertical.aiai Foswiki_logo_vertical.ai manage 1 MB 11 Jan 2011 - 20:30 ArthurClemens  
Foswiki_logo_vertical.svgsvg Foswiki_logo_vertical.svg manage 3 K 11 Jan 2011 - 20:31 ArthurClemens  
Foswiki_logo_vertical_300dpi.pngpng Foswiki_logo_vertical_300dpi.png manage 39 K 11 Jan 2011 - 20:34 ArthurClemens  
WikiLogo.pngpng WikiLogo.png manage 48 K 16 Jul 2012 - 21:40 JozefMojzis For some added brainstorming idea - circle and wiki works together
WikiLogo2.pngpng WikiLogo2.png manage 32 K 16 Jul 2012 - 21:46 JozefMojzis variant 2
favicon-f.pngpng favicon-f.png manage 1 K 25 Sep 2012 - 23:37 ArthurClemens Final logo favicon
foswiki-logo-arial.svgsvg foswiki-logo-arial.svg manage 3 K 21 Jan 2014 - 14:11 MichaelDaum  
foswiki-logo-final.pngpng foswiki-logo-final.png manage 17 K 25 Sep 2012 - 23:35 ArthurClemens Final logo
foswiki-logo-final.svgsvg foswiki-logo-final.svg manage 4 K 21 Jan 2014 - 13:48 AaronFuleki Final logo in SVG vector format
foswiki_logo_shirt.JPGJPG foswiki_logo_shirt.JPG manage 19 K 02 Mar 2011 - 06:02 SvenDowideit SvenDowideit in the foswiki LCA2011 tshirt
fw-logo-colored.pngpng fw-logo-colored.png manage 49 K 27 Feb 2011 - 12:18 MichaelDaum makeover of current logo with color variations
kip-foswiki-logo.pngpng kip-foswiki-logo.png manage 16 K 05 Jun 2012 - 00:44 KipLubliner  
kip2-foswiki-logo.pngpng kip2-foswiki-logo.png manage 21 K 05 Jun 2012 - 01:53 KipLubliner  
logo_color_scheme_7.pngpng logo_color_scheme_7.png manage 140 K 13 Mar 2011 - 20:20 ArthurClemens  
logo_color_scheme_8.pngpng logo_color_scheme_8.png manage 93 K 13 Mar 2011 - 20:34 ArthurClemens  
logo_color_sheme_1.pngpng logo_color_sheme_1.png manage 122 K 06 Mar 2011 - 12:52 ArthurClemens  
logo_color_sheme_2.pngpng logo_color_sheme_2.png manage 122 K 06 Mar 2011 - 12:59 ArthurClemens  
logo_color_sheme_3.pngpng logo_color_sheme_3.png manage 125 K 06 Mar 2011 - 12:59 ArthurClemens  
logo_color_sheme_4.pngpng logo_color_sheme_4.png manage 125 K 06 Mar 2011 - 12:59 ArthurClemens  
logo_color_sheme_5.pngpng logo_color_sheme_5.png manage 74 K 06 Mar 2011 - 12:59 ArthurClemens  
logo_color_sheme_6.pngpng logo_color_sheme_6.png manage 73 K 06 Mar 2011 - 13:00 ArthurClemens  
logo_on_page.pngpng logo_on_page.png manage 124 K 25 Sep 2012 - 23:37 ArthurClemens Final logo on a web page
logos-A.pngpng logos-A.png manage 17 K 02 Jun 2012 - 15:55 ArthurClemens  
logos-B.pngpng logos-B.png manage 21 K 02 Jun 2012 - 15:56 ArthurClemens  
logos-C.pngpng logos-C.png manage 33 K 02 Jun 2012 - 15:56 ArthurClemens  
logos-D.pngpng logos-D.png manage 14 K 02 Jun 2012 - 15:56 ArthurClemens  
logos-E.pngpng logos-E.png manage 4 K 02 Jun 2012 - 15:57 ArthurClemens  
sven_foswiki_logo.JPGJPG sven_foswiki_logo.JPG manage 19 K 02 Mar 2011 - 07:04 SvenDowideit  
wheel.pngpng wheel.png manage 7 K 02 Mar 2011 - 09:12 CrawfordCurrie  
Topic revision: r169 - 19 Mar 2014, MichaelDaum - This page was cached on 16 Jun 2019 - 21:19.

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