See MarketingCalendar for details of marketing events. These are both internal to the community (e.g. marketing meetings, etc) and external (e.g. dates on which media coverage for Foswiki is expected).
BrandValues - It's important to record what Foswiki thinks is important because this should be reflected in the overall brand. This page also contains information on the brand personality.
OurPositioning - Where do we want Foswiki to sit in the market place? What other wiki systems (and non-wiki systems) do we think that people will compare us with. What position do we want to occupy in the market relative to those systems? Get this right and we can enjoy a clearly defined identity and a readily understandable position in the market place.
BrandName - About the brand name, why we chose it and what it represents.
BrandLogo - We've got the FW-like logo now, that people playfully call the FatWilly. It was thought as an interim solution first but now has been widely been in use. There still might be a need to start a FoswikiLogoContest to come to a new one.
The Press and Blogosphere
MediaFaq - A question and answer style information page, mainly relating to the fork of October 2008.